WooCommerce Migration

Not if the migration treats SEO as a first-class workstream, which ours does. Rankings suffer when URLs change without redirects and metadata vanishes — so we map every indexed URL to its new equivalent with 301 redirects, carry over titles, descriptions and structured data, rebuild sitemaps and monitor Search Console closely through the transition. Some short-term fluctuation while Google recrawls is normal; the pattern to prevent is the cliff-drop caused by broken URL mapping, and method prevents it.

Yes — Shopify-to-WooCommerce is the migration we run most often. Products with variants and images, customers, order history, reviews, discount codes and content all move across, and features you currently rent as Shopify apps are rebuilt as owned functionality. The commercial logic usually driving the move — rising plan costs, app subscriptions and transaction fees — ends at cutover. Your Shopify store keeps trading until the WooCommerce build is fully tested, so the business never pauses.

All of it that your current platform will surrender: full product catalogue with variations and images, customer accounts, complete order history with statuses, product reviews, coupons and page content. We verify with reconciliation counts and spot checks rather than trusting the import ran. Customers keep their accounts — passwords cannot move between platforms for security reasons, so returning customers set a new one through a smooth, prepared flow. Anything a platform genuinely locks in, we identify upfront in the audit.

A straightforward store typically migrates in four to eight weeks from audit to cutover; complex projects — huge catalogues, heavy custom functionality, many integrations — run longer. The pace is set by data messiness, how much is rebuilt versus copied, and how quickly decisions come back from your side. We publish a dated plan after the audit and time the cutover around your sales calendar, never into a festive peak. Rushing a migration is the one economy that reliably costs more than it saves.

No — your current store trades completely normally throughout the build, because everything happens in parallel on staging. The only transition moment is cutover: a scheduled switch in low-traffic hours, rehearsed in advance, typically involving minutes of DNS propagation rather than downtime customers would notice. A final data sync just before the switch captures every order placed during the build. The old platform stays intact as a rollback path until the new store has proven itself stable.

Complexity, in five specific forms: how much data there is and how messy it is; how many URL patterns need redirect mapping; how much custom functionality must be rebuilt rather than transferred; how many integrations need reconnecting; and whether the storefront is being faithfully recreated or redesigned in the process. Platform of origin matters too — structured exports from Shopify move more cheaply than undocumented custom carts. The pre-migration audit measures all of this, which is why quotes follow it.

Yes — alongside Shopify we regularly migrate from Magento, OpenCart, PrestaShop, Wix, Squarespace and fully custom carts. Custom platforms take the most care: we reverse-engineer the database, document behaviour nobody wrote down and extract data directly when no export exists. Magento moves involve translating its layered attribute and pricing structures into WooCommerce equivalents. The audit phase exists precisely to de-risk unusual sources — by the time data moves, there are no mysteries left in the old system.

Every one of them gets a 301 redirect to its correct new home — product to product, category to category, content to content — including old parameter variants and legacy patterns from previous redesigns that still hold rankings. Redirects are generated from the URL mapping built during planning, tested before cutover and monitored after, with Search Console watched for 404 spikes. Visitors following old links, bookmarks or search results land exactly where they should, and Google transfers the authority those URLs earned.

They can, with platform-specific handling that we scope explicitly in the audit. Active subscriptions are the most delicate — recurring billing agreements live with payment providers, so we plan the transition path per gateway, sometimes involving a customer re-authorisation flow that we prepare carefully to minimise loss. Gift-card balances and store credit are exported and recreated as equivalent WooCommerce balances. None of this is left to a generic import tool; each such liability is mapped, moved and reconciled deliberately.

The stabilisation window exists for exactly this: for days after launch we monitor orders, payments, redirects, emails and search behaviour intensively, and fix anything that surfaces as priority work within the project — not as new billable requests. Rollback to the old platform remains available for genuine emergencies, though rehearsed cutovers rarely need it. What you will not experience is the agency vanishing at go-live; the project ends when the store is demonstrably stable, not when the switch flips.