Profitable paid growth, engineered.

We manage the full Google Ads family: Search, Shopping, Display, YouTube, Performance Max, Local Services Ads where available, and remarketing across all of them. Most clients start with one or two channels where intent is highest — usually Search or Shopping — and expand as data proves the model. Because one team plans every channel together, budgets flow to whichever combination is producing the cheapest qualified leads or the strongest return, rather than each campaign type being defended by a separate specialist.

Campaigns can begin driving enquiries within days of launch, which is the core appeal of paid search. That said, the first two to four weeks are a calibration period: bidding algorithms are learning, we are mining search terms and cutting waste, and cost per lead typically improves steadily over the first quarter. We set expectations in two phases — early traction, then optimised efficiency — so you can judge progress against a realistic curve instead of a launch-day miracle.

Enough to generate statistically useful data in your category — which varies enormously with your city and industry, because a click that costs a few rupees in one niche costs several hundred in insurance, legal or real estate. Rather than quoting a universal minimum, we estimate your likely cost per click and work backwards from how many enquiries you need. On the strategy call we will tell you plainly if your intended budget is too thin to learn from.

Yes — the account, its history, audiences, conversion data and creative are yours from day one and remain yours if we part. We work through our manager account for access, but billing and ownership sit with you. This matters more than most businesses realise: account history influences performance, and agencies that own client accounts effectively hold their advertisers hostage. We would rather keep clients through results than through custody of their assets.

We scope each engagement individually, and the model depends on what drives the workload. Percentage-of-spend suits accounts where effort genuinely scales with budget; flat retainers suit accounts where spend is high but the structure is stable; hybrid arrangements cover most cases in between. Whatever the model, the fee is agreed in writing before we begin, ad spend is always billed separately by Google, and there are no undisclosed margins on media.

Usually, yes — and preserving a seasoned account is often the better move, because its conversion history helps bidding algorithms perform. We audit first to see what is salvageable: sound structure with poor management gets repaired, while accounts with broken tracking or chaotic architecture may warrant selective rebuilding inside the same account to keep history intact. Full restarts are a last resort, and we will show you the evidence before recommending one.

By connecting spend to outcomes you bank, not metrics that flatter. We track cost per qualified lead against what your sales data says a lead is worth, and for ecommerce we weigh ROAS against real margins, returns and COD behaviour. Where sales close offline, we help import those outcomes back into Google Ads so the algorithm optimises toward revenue. If a campaign produces cheap clicks but no viable customers, it gets cut regardless of how good its surface numbers look.

Yes, and we deliberately staff for both, because the disciplines differ. Lead-gen accounts live and die on call tracking, lead quality feedback and CRM integration; ecommerce accounts revolve around feeds, Merchant Center health, margin-aware bidding and seasonal inventory planning. Our Mumbai-based team runs service businesses, clinics, institutes, B2B firms and D2C brands across India, and your engagement is shaped around whichever economics — enquiries or orders — actually drive your revenue.

In most competitive categories, yes — the two channels protect and inform each other. Paid ads guarantee presence for money keywords where AI Overviews and competitors squeeze organic clicks, let you test messaging that later strengthens SEO pages, and defend your brand terms from competitors bidding on your name. We manage both disciplines under one roof, so rather than debating ads versus SEO, we allocate budget across them based on which produces your next customer cheapest.

Because automation optimises toward whatever it is pointed at, and pointing it correctly is the hard part. Google’s systems do not know your margins, your lead quality, your capacity or your strategy — they know the conversion signals they are fed. Our job is feeding them clean data, setting the right targets, structuring accounts so automation has room to work, and intervening when it drifts toward volume over profit. Weak accounts do not fail from lack of AI; they fail from lack of judgment above it.